Just like any other business, Knowing and ability has an ideal costumer whom it wants to help:
#1 A Character
And so the story begins, with a character who wants something. The hero. You the customer.
Here is where I tell you what I offer, and I invite you, a specific type of customer into the story — a customer with the same problem who wants what I offer.
Can you relate to my story?
#2 With a Problem
#3 And meets a guide
Hi, my name is Yanna Kostidis
I can help you in several different ways.
Your customers don’t need a hero. They need a guide. Someone who holds their hands and guides them through the dark tunnel ( problems) into the light at the end of the maze (solution). I am a guide (because I have been there and done that and done a few things – and I know and I am able). I am also a poet and storyteller,
When you imbibe this mindset shift, your focus will automatically go on them rather than yourself.
#4 Who gives them a plan
What’s your role (guide) in your customer’s life (hero)?
Most companies make the mistake of asking for a sale at this stage. DON’T!!
Giving money from the wallet is scary. What if I lose? What if you dupe me? It’s a commitment, isn’t it?
By giving them a plan, you’re building trust. That’s why free trials are world-famous marketing strategies.
For example, when I take 1:1 sessions, I give the first session free:
- Listen to their problem and assess them. Also, know the WHY
- I draw out a customized plan for their communication strategies
- If they choose, I help them execute the process (paid)
Ask: Do you have a simple plan that makes it easy for your customers to do business with you?
#5 And Calls Them to Action
Challenge your customers to take action. Otherwise, they won’t. But it must be evident.
No one cares about your About Me or FAQs section. Do you have a “Buy Me” button at the top right corner? Or immediately after you’ve told the story?
If not, you’re losing out on thousands of dollars.
#6 That Helps Them Avoid Failure
We make choices because something’s at stake.
Harry Potter was ready to leave his comfortable life and friends behind to defeat Voldemort and keep his promise to Dumbledore.
In Pursuit of Happyness, Will Smith decided to do whatever it took to get a job to keep his son safe.
What will your customer lose if they don’t take action? What’s at stake? Are you drilling it down?
#7 And Ends in a Success
I hated sad endings my whole life and always gravitated toward happy ones because they gave me hope. Because they gave me tingles. The good kind.
You need to show customers how your product can positively impact their lives.
Your images and sales copy should only imagine a dream world where your customer’s problems are solved. Show them a life where they can pursue their passion, live free without body pain, enjoy movies with their family, or keep up their status with their latest car.